Nanning Office: Tel: 0771-2200168 Mobile: 13878884471 Nanning International Room 1710 National Road No. 92-1 Metro Green show area eight management principles of the eight management principles is that people on the basis of production management practice, summed up the eight The most general principles of basic management principles, which is abstracted from the modern enterprise management system; it can be said that she embodies the essence of half a century of management, it is not only the basis of the principles of the management system, the basic principle is the Management. A principle, customer-centric. Organization depends on its customers, therefore, organizations should understand current and future customer needs, meet customer requirements and strive to exceed customer expectations. This principle can be understood from three aspects: ● customer orientation and the company's core competencies; ● identifying customer needs management and marketing strategy; ● customer identification - to maximize the benefits to the customer as the center is to the market center. The market is based on the survival of an enterprise, an enterprise needs to treat not only the market, but also an accurate grasp of the market. This first principle of management is the concept of customer comments, for an organization, the customer is classified, not all aspects of the customer should be the customers of the organization. For example, the hotel's customer orientation is very important, there is another ordinary hotel luxurious presidential suite will not attract wealthy customers visit; Haier air conditioner market prices when the big, to make concrete. "You dive, I jump," the slogan of is: Haier Group has always been to make their products as the most able to pay quality customer base, she "jump" the meaning is used to improve product quality to raise prices, always keep their customer base, these customer base is the product popular trend leader. Captures the trend of products in order to keep market share, to keep competitive. So what is to enable businesses to firmly grasp the market? Rely on the company's core capabilities; core competence is not something else is compared to something competitive with rivals, including products, technology, management (adequate coordination and rapid response capacity) and a unique experience and knowledge, which four levels. However, it should be noted that customer demand is not very specific, sometimes very vague, then we need to create. From an economic perspective, the internal rules of the market economy as it matures and is undergoing profound changes. We usually resides in political economics textbooks which can be seen, the market economy is to be achieved through market regulation, Marx and Engels on the basis of a profound analysis of the early nineteenth century Western economic characteristics, and predicted that the capital generate doctrine of economic crisis, and conclusively predict capitalist market economy will inevitably move toward decay and monopoly. However, nearly a hundred years later, despite the economic crisis, several times, especially in the last three decades, the capitalist economy is basically overcome the economic crisis of overproduction. Marx's prophecy is not wrong? No, the Western economic life has added a number of new factors that regulate economic activity, one important factor is the management regulation, the so-called management adjustment is through an organization sufficiently in advance of the market analysis and forecasts, market ahead of a planned development (or is manufacturing market), production uncompetitive under. For example, in the early seventies, the market it does not explicitly demand for computers, but to improve the work efficiency and make full use of information, this demand is clear, and the computer is merely a tool to achieve this demand nothing. So to IBM, Apple and some other large groups, they are the first to recognize this potential demand, ahead of insight into the upcoming trend of information technology, in a timely manner to the people they introduced computer products for other companies, When this product is not only alien to them, but from the market point of view, it is too late to follow up. Under such companies to IBM so you can finish in the 586 at the same time to develop, you can easily wait for 386 sales reported chime situation began to launch 586. This means that the market is manufactured. Second, on the basis of the customer classification, to determine the organization's products (market) strategy, and this strategy is divided into long, medium and short in different periods. Strategic different periods must be coordinated, so that enterprises can continue to grow and develop. This case has been in nearly two decades of reform and opening up in common, such as the Haier Group in the early 1990s began to improve sales and service network, such short-term measures to strengthen the strategic product service, not only to expand and stabilize its market position and its long-term occupation of one of the future economic growth of two points (high-tech industries and the service sector, especially in technology services) China's technology services, has laid a solid foundation. Third, the concept of the customer is concerned, an organization must fully understand what is their product, any organization has one or several kinds of products other than the leading products, such as some of your management experience, technology patents, inventions, etc. ; also, such as a construction site in downtown's safety net is a good advertising, etc ... Thus, this management principles involved in management, including the entire contents of marketing and strategic management at least. In fact, modern management has been clear that the surplus in the modern economy, the development of enterprises is the road around the company's core capabilities to implement diversification development rather than diversification. Eighties, many companies rely on our diversification started. This is so because of the time of China's economy has several important characteristics: First, the shortage economy, producing what can be sold out; the other. At that time the technological level and service level are relatively low in most industries, consumer demand is very low Third, foreign good things come in small. One step ahead of those companies, took advantage of the above conditions, attack on all fronts, not what they are familiar with or good at what you do, but what is most on the market shortage, what profit is the largest on any production and management. Subtract from the part of the business at the time engaged in a variety of industries, the upcoming competitors who do not have their own very strong and obvious advantages of the products and business projects to give up, so that industry gradually shrink and eventually concentrated in one or two good market prospects on his own again in the peer of the most competitive industries, retreated from diverse professional. Nineties China's economy has undergone great changes in the background, China has entered the economic surplus from a shortage economy; now almost all industries have experienced a second venture, the three entrepreneurs, whether it is the quality of equipment, technology, or product workers quality, than the eighties of the last few steps; foreign companies have entered the restructuring of state-owned enterprises have competitive Chinese enterprises have made the mechanism of dispute, the dispute turned to strength. The so-called diversification is the only means the lowest cost, is to spread the cost of new technology development, he can apply to different products, which is the definition of the modern enterprise system is the same group that is on the surface of different management combined entity market areas, but the use of a common core technology - "your core product sold several times?": YAMAHA Group put them on the engine's core products sold at least four times: in farm machinery, motorcycles, cars the aircraft in different fields. Principle II, the role of leader. The leader of the organization's purpose, direction and internal environment to unify and create the environment so that employees can fully achieve organizational goals. ● leadership structure - the requirements of modern enterprise system; ● leadership roles and responsibilities; ● top management and corporate culture. Leaders are the most important foundation of an organization to achieve management. In the "new economy" theory of the leaders - especially as the supreme leader of human capital to measure. For an organization, qualified leader is more important than qualified staff. Leaders can be divided in the lower level and leadership in the modern enterprise system, the senior leadership is responsible for developing the strategy - that is responsible for the future allocation of production; and in the lower leadership is responsible for the established plan to adjust implementation - that is, the existing allocation of production. Nothing less than the role of senior leaders of the two basic functions, one to develop a business development strategy (including marketing strategy, business strategy and capital warfare); the second is to determine the values ??of corporate behavior - the purpose of the corporate culture. In the lower leadership role, is the implementation of the established strategy, organizational implementation. As an important leadership role in the low-level leaders - the organization and the supervision and inspection, evaluation disposal, improvement and innovation. Is generally poor due to middle-level cadres in the management process of the PDCA cycle is not a CA, the management system can not be effectively implemented enterprise management system. Leaders hierarchical order in the enterprise is absolute chaos can not occur, the top and the middle is absolutely impossible; another division of leadership is very important, is the enterprise system settings corresponding to; because people set Gang is absolutely to be avoided. Another important role of the leader is reflected in the role of non-management systems. Because, any management system can not very full, detailed and very flexible. Therefore, the specific activity leader needs to improve. This naturally leads to the right leader with the charisma and leadership requirements. Management from the law not only lead to the management of eight out of control, more leadership, decision-making, the three art of communication. Three principles of full participation at all levels of the Organization, and their full involvement enables their abilities to bring the maximum benefit for the organization. ● The concept of corporate culture; ● corporate culture and management objectives. The so-called corporate culture is the sum of the value of corporate behavior, or a value system, a means to achieve an orderly and efficient organization. Only highly spiritual unity and dedication in order to achieve business goals more thoroughly. To solve the fundamental problem of enterprise management is nothing less than two problems, the first is how to do the rational allocation of resources, and the second is how to motivate staff. The latter mainly by the corporate culture to achieve, this culture is reflected in a series of specialized activities of enterprises, such as Chinese enterprises in practice some effective management: full quality, cost liability management, full quantitative assessment , comprehensive indicators compare management. In fact, the implementation of full participation. The basic process is to identify management issues, the role of propaganda everyone in these issues, identify employees to play an active sexual constraints, empowerment, targeting and evaluation; at the same time, we must continue to create the opportunity to play for the staff and adequate opportunity to communicate . Full participation in an organization's management system is an important foundation for effective, but also organizations to achieve continuous improvement of security conditions. Full participation in the development of the organization to mobilize the enthusiasm of all employees and potential management is to achieve a people-oriented management philosophy. Principle IV resources and activities, the process approach will be managed as a process-related, you can more efficiently obtain the desired result. ● way orderly management; ● planning process; ● evaluate ways to achieve an orderly process management organizations are able to get all the different categories of control activities. All activities have been organized to make the identification, the scientific method is the only method of procedure. Version 2000 ISO9000 family of standards to improve the conceptual process, any process some inputs and outputs must be from management responsibility, resource management, product realization and continuous improvement in four areas to identify controlling factors. This process includes the identification of all the management principles must be a closed loop. This principle is a more detailed representation of the PDCA cycle. A focus on the process approach is a process that needs planning. This is because the process is the result of the transformation of inputs into outputs, but will enter into a same output can have a different process, finding the best activities and the best control scheme is the planning process. In the control scheme, the need for each specific activity necessary to analyze risk, such as the failure to realize the true purpose of planning, and now the vast majority of our business has not been such a scientific analysis, therefore, in the management of naturally exposed the lack of control, particularly reflected in the cost control there is great potential to be tapped, lack of technical improvements range of issues. Another method is to focus on the process of needs assessment process. Evaluation of different ways according to the characteristics of the process, may have a series of test methods, then the quantitative evaluation of qualitative issues, statistical analysis. However, needs to be noted that the purpose of this evaluation is to continue to improve, rather than simply as a means of release. Such as product testing, it means one is whether the release of the product, on the other hand is to determine whether the product trends for data accumulation based only on these data fully analyzed, in order to achieve the final product improvements. Guangxi Withub Enterprise Management Consulting Co., Ltd. owns one of unity and experienced professionals with many consultants, formed into a first-class consulting firm. We have ISO9000 and ISO14000 and other standards derived system of unparalleled deep expertise. The team of experts to provide customers around the world Withub consulting and implementation services. Withub consultants familiar with the industry (SIC) and the North American Industry Classification System (NAICS) code, to ensure that our customers understand the results of the consultation from industry experts.